Smoking - probably one of most harmful diseases that could be the most underestimated. To those who have never smoked before, the idea of it can be rather revolting but to those who have done it for years, it can be rather appetizing. An advertisement that supports abstaining from smoking created the image of a person using cigarettes as bullets to put into a gun. In order to convince the audience that smoking is not just a harmful substance but also a weapon, the advertisement uses dark colors, symbolism and rhetorical questions that provide a solid argument.
The color that can arguably represent death the most is black. The entire background of this advert is black which can also connect to the color of black ash created after smoking. Also, the use of the gun is a symbol is murder but the difference is that smoking is like committing suicide. The person smoking decided to smoke and decided to harm themselves. Lastly, the question the advert asks is "Smoking kills so why bother?" This is a rather deep question that could very well convince many people to abstain from starting to smoke. It would not make sense to start smoking if it is not possible to live after it.
The entire purpose of this advert is to create an even darker image of smoking other than just saying that it is harmful. People think that smoking is not that bad because many people live for quite a long time while smoking. I think that this advert proved its purpose. It has a powerful image of a gun and can really cut deep into a person's emotions when they think about suicide. A lot of the times, people think of pleasure rather than their own health. This advertisement is definitely highlighting that flaw in human nature.
No comments:
Post a Comment