Global warming as become a worldwide phenomenon that has been labelled on both ends of the spectrum: as a myth and as scientific fact. Usually, an advertisement based on global warming uses a polar bear that is sitting on the top of a sheet of ice that has melted to the point where it can barely hold the bear. Although this can be heart-breaking at first glance, it has been used so often that it no longer has the same effect. A reason why this advertisement is so effective is because it shows an everyday scene. Unfortunately, when walking through an urban area, it is not uncommon to come across a homeless person sleeping on a bench. It has a greater effect because it is realistic and the animal on the bench is innocent.
This advertisement appeals to pathos significantly because the audience sees the innocent animal and realizes that they (human race) are the ones that are the reason for this animal's suffering. Also, it is a extremely sad scene because the animal looks out of place and the colors are dark with the beat up bench along with the black graffiti. Also, this advertisement is definitely credible. On the bottom, it has a logo of a panda that says "WWF" which stands for the World Wide Fund for Nature and the advertisement provides a website that the audience can go to for more information. If this came from a random group that is protesting against global warming, I would not have trusted it. Their purpose would have been more along the lines of gaining followers and also funds for their protest. When it comes from a source that is known worldwide, it makes the advertisement a lot more trustworthy.
The purpose of this advertisement is to make people aware and to create a change in their lives. On the bottom, the advertisement provides an incredibly easy solution which is to turn off your electronics whenever they are not in use. The author uses the appeal to ethos and pathos in order to simply change the minds of the audience.
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