TOW #3: Smoking Visual Text

The advertisement that I analyzed by Health Canada not only shows the deformities that smoking can bring, but also sheds light on the importance of not smoking. Health Canada is a department in the Canadian government that is responsible for national public health. Not only does this appeal to ethos, but shows the reader how important this issue is that the government is paying attention to it. The image of teens has become an evident social issue which is what this advertisement is referring to. It appeals to pathos because the appearance of young people, especially teen girls, "hits home" for everyone. In our society, your appearance, unfortunately, can decide who you are and who you spend time with. This image makes the girl have very undesirable facial features which, according to society standards, makes her very unattractive.
Even though smoking can seem like an enticing activity for some people, this advertisement is strictly to show viewers how much damage a cigarette can do. This is an effective advertisement because the viewer can see themselves in this advertisement. They can imagine themselves with the same face that the girl is wearing and immediately their mind can be changed which also describes the appeal to pathos.
This advertisement also provides a number to contact if the viewer is in need of help, but it also provides a little inspirational quote saying, "You have the will. There is a way." This can make the viewer feel confident and more motivated to change their life which is yet another example of the appeal to pathos. Originally, the viewer could feel rather weak because of their addiction, but this provides hope which is another reason why this is effective. There are many advertisements that revolve around smoking, but this separates itself from others because of its audience. A lot of the advertisements share statistics, but that cannot be as effective with young people because that does not seem as important as an actual image of the impact of smoking.